Cartoon image spokesmen serve the shaping and promotion of corporate brands, so that the corporate image and corporate culture are presented in an anthropomorphic way. Through their high recognition and strong affinity, they can quickly seize public attention, easy to form brand associations, and can fully shorten the emotional distance between enterprises and customers. The cartoon image spokesperson of Tianjin Hong Kong family came into being, which will help the further development of action 4000 and accelerate the new journey of building a world-class port operation group.